Mass adoption of blockchain technology and digital assets is going to happen sooner rather than later, according to Mastercard’s VP of new product development and innovation, Harold Bossé. There are millions of individuals today consuming and sending digital assets around the world, Bossé noted on a webinar during Avalanche’s Powering Business with Blockchain series on Tuesday. “They are early adopters and new adopters, but we have switched toward mass markets, [and] that will be a very important aspect for financial institutions to move into the space.” However, there are a number of challenges right now that are stopping corporations from entering the market, Bossé said: lack of senior management understanding, commercial rationale surrounding scalability, cost and speed, and regulatory concerns.